Charities benefit from 'Bin It For Good' campaign in Winsford
7 June 2017The results are in and the recent anti-litter campaign ‘Bin it for Good’ has raised an impressive £485 for three Winsford-based charities.
Launched earlier this year, the three month initiative - which is a partnership between Cheshire West and Chester Council, The Wrigley Company and Keep Britain Tidy - aimed to change behaviour whilst turning cleaner streets into cash for charities and good causes.
The ‘Bin it for Good’ charity pot logo was proudly displayed on designated public bins around Winsford. The more litter that went into these charity pot bins, instead of on the ground, the more money the featured charity received.
Cotswold House received £100, the Salvation Army received £285 and the Winsford Sensations Dance Group received £100.
The Council’s Director of Place Operations, Maria Byrne said “I’m delighted that local charities have benefited from this innovative campaign. The learning from this project will hopefully inspire some similar campaigns in the future.”