Council's Road Safety Team supports "EDWARD" initiative

13 September 2017

The Road Safety Team at Cheshire West and Chester Council is once again supporting an initiative aimed at cutting death and injury on Europe's Road.

The Team is encouraging all road users to sign a pledge online and hopes that drivers, riders and pedestrians will then spare an extra thought for their safety.  

The European Day Without A Road Death (Project EDWARD) initiative, now in its second year, was launched by TISPOL (the European Traffic Police Network).  It is held each year on 21 September.

EDWARD was been created to make a significant contribution towards sustained reductions in the number of fatalities and serious injuries on Europe’s roads.

The Council’s Cabinet Member for Environment, Councillor Karen Shore said: “I hope Project EDWARD will encourage us all, whether we’re drivers or pedestrians, to reflect on our attitude and behaviour on the roads.

“Drivers can unwittingly put other road users in danger in so many ways, perhaps by speeding, drink-driving, not wearing a seat belt, using the phone while driving, using vehicles they have not kept roadworthy, parking their cars on bicycle lanes, blocking pedestrian crossings, or engaging in risky manoeuvres.”

“Every road user has a responsibility for our own, and others’ safety.  All road users can work together to make the roads of West Cheshire safer.” Sign the EDWARD pledge: #ProjectEDWARD

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