Cheshire West and Chester Council lends support to 'Purple Tuesday'
12 November 2018Cheshire West and Chester Council is proudly supporting ‘Purple Tuesday’ (Tuesday 13 November 2018) a new day dedicated to accessible shopping in the run up to Christmas.
The initiative, being co-ordinated by the disability organisation Purple and backed by the government and major high street names, will enable and encourage retailers (and other customer-facing businesses) across the UK and online to introduce new measures to make the shopping experience more inclusive and accessible for customers who have both physical and hidden disabilities.
Nearly one in every five people in the UK has a disability or impairment, and over half of households have a connection to someone with a disability. Their collective spending power – the Purple Pound – is worth £249 billion to the UK economy.
However, this potential is not being fully realised. There are still real (and perceived) barriers that make it harder for disabled people to find work, spend money online and in store, and enjoy a drink or meal out.
The aim of Purple Tuesday is to make customer-facing businesses more aware of these opportunities and challenges and inspire them to make changes to improve the disabled customer experience over the long-term.
Councillor Brian Clarke, Cabinet Member, Economic Development and Infrastructure said: “We know, some disabled shoppers can be worried by overcrowding in shops, and they will walk away from a shop that is not accessible, or its customer service is poor.
“Across Cheshire West and Chester we are making real progress to ensure our retail centres are more accessible, such as recommissioning DisabledGo, continuing to fund four Shopmobility schemes (Chester, Ellesmere Port, Northwich and Winsford) and investing in Changing Places facilities in our town centres.
“We are supporting this initiative to continue to improve the disabled customer experience not only because it is the right thing to do but because there is a commercial reason for making sure that shops, and restaurants, pubs and clubs are inclusive and accessible."
You can find more information about Purple Tuesday at https://purpletuesday.org.uk/.