Bin it for Good charity project comes to Winsford

12 December 2016

Cheshire West and Chester Council has joined forces with environmental charity Keep Britain Tidy and The Wrigley Company to keep the streets of Winsford cleaner.

The campaign is part of new anti-litter project to be launched this week in four areas across England, which encourages cleaner streets and also benefits local charities and good causes.

The Council is taking part in the three-month project, where litter bins will be transformed into charity collection pots, featuring a new local charity or cause each month.

The Council has arranged for Winsford charities, Cotswold House, the Salvation Army and Winsford Sensation to benefit from the project. The more litter that goes into the bins and the less on the ground, the more money the featured charity of the month will receive from an allocated budget.

An initial three-month pilot took place in Rayleigh, Essex, in 2014 which saw a reduction in litter of over 42%. At the same time, three local charities received more than £1,300 in donations and the project was also nominated for two Local Government Chronicle Awards.

The Council’s Cabinet Member for Environment, Councillor Karen Shore said, “We are excited to be taking part in the Bin it for Good project in Winsford. We can’t keep cleaning up after those who litter; the only way to tackle littering is to change people’s behaviour. The cost of cleansing streets and parks totals £1billion a year across England for local authorities. This is money that could be better spent elsewhere, on social care, libraries and our parks and recreation. 

“The Bin it for Good project supports the Council’s work to improve the quality of our local areas.  Our Street Care Pledge sets out a shared commitment with local residents to maintain a clean and attractive environment.” Keep Britain Tidy Chief Executive Allison Ogden-Newton said: “Bin it for Good is a win-win for communities. It cuts the amount of litter on the ground at the same time as supporting local charities.

“We are delighted to be working with Cheshire West and Chester as part of this roll-out and look forward to seeing some more fantastic results.”

Mark Andrews, General Manager of Wrigley UK said: “After more than a decade of experience in supporting programmes to tackle litter it is clear to us that the challenge will only be solved through behaviour change, education and encouraging responsible disposal.

“Bin it for Good shows the huge potential in harnessing people’s support for local charities to change behaviour on litter and it is exciting to work with Keep Britain Tidy to refine the scheme so it can be used more widely.

“This is one of a series of new and deepened programmes that we are undertaking this autumn to help make a substantial difference on this issue.”

The first charity to benefit from the campaign is Cotswold House, which provides quality supported accommodation for homeless women aged 16 to 36 years in Winsford.

Caroline Roughsedge (Cotswold House); Jemma Rowes (Cotswold House); Lee Maddock (Streetscene); Councillor Michael Baynham, Paul Davis (Streetscene); Pat Johnson (Localities); Councillor Karen Shore and Paul Kirton (Streetscene) at one of the bins that will become charity collection pots in Winsford.

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